Consumers Energy
Branding & Identity | Marketing Campaign | Fall 2023
In this sponsored studio course, Consumers Energy wanted innovative solutions to increase electric vehicle adoption in Michigan.
Courtney Shinaberry, Grishma Vartak and I designed a multimedia marketing campaign that fights misinformation and lack of information about EVs.
Our target demographic of 18-30 year olds has grown accustom to learning things quickly, especially through the use of Tiktok, so we wanted to break information down into bite-sized pieces. Through our modular grid, the system is scalable, allowing for application in many mediums: big, medium, small, print & digital & everything in between.
Courtney Shinaberry, Grishma Vartak and I designed a multimedia marketing campaign that fights misinformation and lack of information about EVs.
Our target demographic of 18-30 year olds has grown accustom to learning things quickly, especially through the use of Tiktok, so we wanted to break information down into bite-sized pieces. Through our modular grid, the system is scalable, allowing for application in many mediums: big, medium, small, print & digital & everything in between.
